October 04, 2005

After Employee Discounts

Now that carmakers' "employee discount" plans are history, what's next?

I previously mentioned the so-called "value-pricing" plans, but these may be slow to get accepted, especially when some of manufacturers, such as Ford, have already gone back to old-fashioned rebates and low-interest loans on selected models.

It's going to be difficult for consumers to change how they view automobile pricing, no matter how hard the car companies try.